From packaging to branding: the value of customization

Adhesive tape is not just a technical material for sealing and protecting: it can become a true communication tool. Customizing it means turning every shipment into an opportunity to strengthen brand identity, stand out and convey professionalism right from the packaging. Each package thus becomes an integral part of corporate communication, transforming from simple protection into a marketing tool.

Magis offers a customization service that allows logos, graphics and corporate colors to be printed on various types of materials: from polypropylene to polyester, as well as paper-based solutions and eco-friendly lines. This way, every company can choose the solution that best suits its needs while maintaining the resistance, adhesion and durability that distinguish our products.

The photographic quality of Magis prints is a distinctive element in the market: a highly qualified graphics department, combined with the latest flexographic printing technologies with up to eight colors, ensures sharp and vibrant results. Depending on the material, printing can be carried out using the “secure print” (sandwich) method – which protects the design between the plastic film and the adhesive mass, keeping it bright and safe from scratches and abrasions – or with “surface-printing” method, ideal for paper-based supports.

The experience gained over the years makes Magis a true leader in the industry: in 2024, out of 350 million tapes produced, 150 million were customized. A figure that reflects the trust of companies and the ability to deliver tailor-made solutions.

Magis’ new solutions put the environment first

In a constantly evolving sector like adhesive tapes, sustainability is no longer an option: it’s a clear direction.
Magis has been moving along this path for some time, but today it takes a decisive step forward with a series of innovations designed to combine high performance with reduced environmental impact. A true revolution, responding to an increasingly clear demand from the market: solutions that are efficient but also responsible.

Among the main new products is a paper tape that combines strength, reliability and environmental awareness: it’s called C690 and it’s made from FSC Mix Credit certified paper and solvent-free hot melt glue. Designed to ensure a safer and longer-lasting seal, it features enhanced adhesiveness, making it ideal even for intensive use. Available in Havana color, it can be fully customized with back printing, blending functionality with communication.

Important developments are also coming from the polypropylene tape range, now available in an ECO version made with 50% or 100% recycled materials, derived from U.C.O. (Used Cooking Oil). This Bureau Veritas-certified range maintains the full reliability of traditional tapes, with a significantly reduced environmental impact.

Another standout among the new products is the KS165, a paper strapping tape with excellent elongation resistance. Designed for pallet securing, it offers a sustainable alternative for companies seeking to reduce the use of plastic in industrial packaging, without compromising on the strength required during transport and handling.

In the end, the C680RT further expands Magis’ range of high-performance paper tapes. Reinforced with fiberglass threads and cross-woven for added strength, it stands out for its excellent hold. Thanks to its hot melt adhesive, it is designed to deliver maximum resistance, even in the most demanding applications.

With these new solutions, Magis strengthens its commitment to a more sustainable future, offering concrete tools to reduce the environmental impact of packaging. Innovation and responsibility come together in a forward-looking range.

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Adhesive Tape

From packaging to branding: the value of customization

19 September 2025

Customization means turning every shipment into an opportunity to strengthen brand identity.